When I first started working with this specialist practice, they had a brilliant team and delivered exceptional clinical outcomes — but their referral base was limited. They were working with around 65 referring practices and had real potential to expand, but just needed the right strategy, communication, and consistency to get there.

Over the past three years, we’ve worked closely together to build trust with local dentists, raise the profile of the specialist team, and make referrals easier and more engaging. This has included everything from referral events and practice visits to case-based marketing, digital content, and simple, effective communications.

The results speak for themselves:

Referring practices grew from 65 to 102
Just under 400 cases referred in that time
The practice is now busier than ever, keeping four specialists fully booked

Most importantly, this growth has been sustainable. Dentists now see the practice as a trusted extension of their care — and patients receive expert treatment from a team that’s passionate about what they do.

It’s been a privilege to help support that journey.