How to Create Engaging Patient Testimonials: A Step-by-Step Process

Patient testimonials are one of the most powerful tools for building trust and credibility in your practice. A heartfelt video testimonial can provide reassurance to potential patients by showcasing real experiences and the outstanding care your team delivers.

However, we understand that asking patients for a testimonial can feel daunting. The good news? Most patients who have had a positive experience are more than happy to share their story!

Here’s how we make the process easy, comfortable, and rewarding for both the patient and your team.

Step 1: Identifying the Right Patients

The first step is to create a list of patients who have had great treatment experiences and are likely to be happy to share their journey.

✅ The team can nominate patients who they feel would be great ambassadors.
✅ Once the list is compiled, we gather contact details and ensure patients are personally invited.

Step 2: Personal Invitations – The Key to Success

A personal touch makes all the difference!

Rather than sending a generic message, we recommend that a team member who nominated the patient reaches out to them personally. A quick phone call or in-person conversation can make patients feel valued and appreciated, making them far more likely to participate.

💡 Tip: Patients are often happy to help, especially if they feel their story can benefit others in a similar situation.

Step 3: Scheduling the Testimonial Recording

To keep things stress-free, we handle all scheduling and logistics. Once a patient agrees, we take care of:

📅 Booking a convenient time for the recording
📍 Reserving a quiet space at the practice for filming
📄 Ensuring all necessary consent forms are signed at reception

Filming typically takes around 45 minutes, but we allow extra time in case the patient wants to chat and feel more at ease.

Step 4: Making the Filming Experience Relaxed and Natural

We know that not everyone feels comfortable in front of a camera, so we make the experience as easy and enjoyable as possible.

🎬 Warm-Up Session – We start with a friendly chat to help the patient feel at ease. They can take their time, and we let them know that mistakes don’t matter – we can edit out any pauses or hesitations.

💬 Conversational Questions – Instead of scripted answers, we ask natural, engaging questions that allow the patient to talk about:

Their treatment experience
How the team supported them
How their new smile or improved oral health has changed their life

📖 Sharing Personal Experiences – The best testimonials feel authentic and relatable. We encourage patients to talk about their before-and-after experience, interactions with staff, and any memorable moments that made them feel at ease.

Step 5: Bringing Out the Best in Every Story

We focus on the positive changes the patient has experienced, making sure to highlight:

✔️ The kindness and expertise of the dental team
✔️ The patient’s confidence in the practice
✔️ Any specific improvements in their oral health, appearance, or overall well-being

We also wrap up with a fun, engaging question like:
🗣️ "How would you describe your dentist in one word?"

Step 6: Professional Editing & Sharing the Testimonial

After recording, we carefully edit the video to ensure it flows naturally, maintains clarity, and keeps the audience engaged.

The final high-quality testimonial can then be used across:

📌 Your website – To showcase real patient experiences
📌 Social media platforms – To attract and engage new patients
📌 Marketing materials – To build credibility and trust

Why Patient Testimonials Matter

📢 88% of people trust online reviews as much as personal recommendations. A well-produced testimonial videoallows potential patients to connect with real stories, making them feel more confident in choosing your practice.

By making the process easy and enjoyable, we ensure that each testimonial is genuine, engaging, and impactful.

If you’d like to create professional patient testimonial videos, I offer a full filming and editing service at £310 per day. Let’s showcase the amazing work you do!

📩 Get in touch today!