Direct mail is making a comeback in the mainstream marketing world, and for a good reason - it's an important channel to use for building relationships between dental practices and their patients. With businesses of all kinds continuing to embrace digital technology, email, Google ads, Instagram and social media, it can be difficult to keep up with the latest trends.
Fortunately, a physical letter offers one solution that still stands out from the rest when it comes to engaging your patients and future patients.
This blog post talks about how direct mail works and why its popularity is growing among dental practices everywhere!
Understanding the appeal of direct mail- why it has become popular again
Direct mail may seem like a thing of the past, but it has actually become increasingly popular again in recent years. So what's the appeal?
For one, it allows for a more personal connection between your patients. In a world where we are bombarded with digital advertisements, ping after ping after ping. A letter stands out as something tangible and physical. Additionally, direct mail can be highly targeted, allowing practices and referral practices to send news and service offers specifically to those most likely interested.
With the rise of technology, the art of receiving something in the mail has become a novelty, and direct mail has proven to be an effective way to stand out from the noise and hangs around longer.
The tactile human
You see, the thing is, we are human beings, and we still like to hold things in our hands. If you want to grab the attention of potential customers through direct mail, it's important to make sure your piece is both creative and effective. The key is to think outside the box and come up with a unique approach that will make your piece stand out from the rest.
Dentists like to take their time over interesting cases on a Saturday morning.
Patients like to pass on newsletters to friends and family.
Keep in mind that successful direct mail campaigns require both creativity and strategic thinking, so take the time to carefully craft every aspect of your dentist/patient piece to maximise its impact.
If you are thinking of running a newsletter campaign, call me, and we can chat about some game-changing tactics.